www.discovercircle.com

Design Process Reconstruction (not only) For Designers

Start

This is how our App looked like
before we started with redesign
and concept change

It wasn’t that bad, but the whole concept was changing...

4

Month Process

made in 4,800 pixels
of vertical scrolling

2 days designing (and changing) the icon...

First
Concept

This is how we might have ended up,
but we weren't done searching...

The most useful feedback
we ever got was from
non-techy "normals" from

Wisconsin

Audio Inspiration

While designing, this song from Piano guys was playing over and over again

The second night
a simplistic Circle
concept was born...

At this point, it feels like a good time to come out:
I am maybe the last designer using an operating system made by Microsoft; all of these screens were made on

Windows® 7

At least they were’nt made in COREL :)

Orange

For weeks we were fighting
about the use of orange color, but
a designer does not simply
win all the battles...

Long live Blue

  • Orange is a power color
  • It’s part of the warm color palette
  • Stands out between other Social Apps
  • Evan and people in Texas don’t like Orange
  • Blue is a cool color of the sky, ocean, sleep
  • All major social services are using blue
  • I liked orange more
  • At least can save it with fancy gradient

All concepts and screens look
great when you insert pics of models
& beautiful girls, so here comes a part
of my secret sauce:

Trial By Co-Founder™

Replace all pictures of models
with a photo of your co-founder
and see if Design still works

Hehe, that will still work :-) CHECK!

Output

If you have 2 minutes, check out the video presentation of the entire concept